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In our previous posts, we discussed different aspects of building a website. Today, we would like to talk about hosting service provider and how it functions.

To make this discussion clear to a wider audience, let’s start with what web hosting service stands for. We know that every website has data stored in a server, the same way we store our data on our PC. The only difference is that servers are way productive and always connected to the Internet. When we type the name of any website in our browser, our request goes to DNS servers that are responsible to check if there any website with the particular name. When the DNS server finds a domain it redirects you to the web hosting provider where it’s stored, so you can have access to it.

One of the crucial elements of how fast you get to the website is the web host’s response time. Usually, it is measured in milliseconds. The lower the response time the faster the speed. Different web hosts have different response-time, depending on the server speed they have.

For instance, recently, one of our former client that has been using the GoDaddy web host contacted us and requested to migrate their website to the web host we use at KollMedia. The overall difference was from almost 3500 ms to 900 ms. To make it simple the response time of the website accelerated from 3.5 seconds to less than a second.

However, a website speed doesn’t depend only on the web host. The other factors might be heavy CSS or Java Script use, the overuse of Widgets and Plugins, bad coding, and many more. If you have a longer response time of your web host server, besides the time your users wait to load, some negative aspects can affect your website. Many E-Commerce websites lose their sales just because of a response time of another second.

Another important factor to consider is the server’s uptime, which is related to the availability of your website. Nowadays, as 100% availability may sound loud, the best average of uptime fluctuates between 99.95% and 99.99%.

According to Forbes, in June 2008, when Amazon experienced the outage, it cost the E-Commerce platform $31 000 per minute. If we compare the global E-Commerce sales growth of 2020, the loss could be a large number. So, depending on what type of website you are planning to run, we have given some of the main characteristics to study on for the best performance of your website, and your business.

KollMedia Team

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